Hummingbird is an extremely important development in search. We will have a lot more to say on this topic in future blog posts.Content has become a central component in the way search engines rank and display your website. However, in the past the main concern was to find the keyword(s) that would result in the most views and links. Google and other search engines have gone way beyond mere keywords – context and intention, among others, are two aspects that are now being taken into account in the evaluation of sites by search engines. This means that content has become a more important element of SEO.
The Author is an artist, writer and Social Media/SMO consultant. He serves as Co-Editor of the South African Writers' Network (SAWN) and has published extensively online. After 19 years as a lecurer he is now involved in SEO and social networking and management.Garyart@gmail.com